Axalta Coating Systems announced that it is the Presenting Sponsor of the 2017 North American International Auto Show (NAIAS) Charity Preview for the second consecutive year.

The NAIAS Charity Preview, to be held on Friday, January 13, 2017, at the Cobo Center in Detroit, is consistently the largest single night fundraiser in the United States, having raised more than $5.2 million last year. Proceeds directly benefit a wide range of children’s charities including The Boys & Girls Clubs of Southeastern Michigan, Boys Hope Girls Hope of Detroit, The Children’s Center, Children’s Hospital of Michigan Foundation, Judson Center, Detroit PAL, March of Dimes, and the DADA Charitable Foundation Fund – a fund of the Community Foundation for southeast Michigan.

“Charity Preview at the North American International Auto Show is known around the country for its fancy gowns, snazzy tuxedoes and elaborate parties, but the tremendous impact attendees and sponsors have on the lives of so many needy children remains the main star of the evening,” said Sam Slaughter, 2017 NAIAS Chairman. “We’re very appreciative to have Axalta return as the Presenting Sponsor for this evening of giving and celebration.”

“Axalta’s first-year sponsorship of the 2016 Charity Preview was a great way to support our community,” said Steven Markevich, Axalta’s Executive Vice President and President of Transportation Coatings and Greater China. “This time, we expect to make our presence even brighter as we partner with the NAIAS to benefit the children in our community. The Axalta team again looks forward to bringing a little color to this black-tie affair as we celebrate our Automotive Color of the Year 2017 and build on our mission of being a trusted partner in helping automakers develop the appearance and character of their vehicle brands.”

Axalta will participate in many festivities during the Auto Show January 8 through 22. On Tuesday, January 10, 2017, Axalta will support the annual EyesOn Design program that benefits the Detroit Institute of Ophthalmology. Axalta is also sponsor of the Cobo Center’s first NAIAS Coloring Contest. Children, ages 14 and under, are invited to color an Axalta concept car for the chance to win prizes. Winners will be selected daily, and submissions will be displayed in the shape of Axalta’s logo on a wall inside Cobo Center.

2017 NAIAS Important Dates:

The Gallery – Saturday, January 7, 2017
AutoMobili-D – Sunday-Thursday, January 8-12, 2017
Press Preview – Monday-Tuesday, January 9-10, 2017
Industry Preview – Wednesday-Thursday, January 11-12, 2017
Charity Preview – Friday, January 13, 2017
Public Show – Saturday-Sunday, January 14-22, 2017